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the identity of the party paying for the advertisement;
whether the advertisement is being paid for directly or indirectly by the issuer of the stock;
the approximate total budget for the advertising campaign;
the amount and type of compensation paid to Edge On The Street, third-party advertisers used in distributing the advertisement, and any endorser of the advertisement; and
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Issuers may provide advertising budgets to third-party advertisers to enhance public awareness of the issuer’s company and its securities. Issuers may choose to increase the total budget over the course of an advertising campaign.
Paid advertisements may increase investor and market awareness of the advertised company, which may result in an increased number of shareholders owning and trading the company’s securities, increased trading volume, and possibly an increased share price of the company’s securities, which may be temporary and decrease once the advertising campaign has ended.
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